Kraft Heinz profit higher on costcutting but sales drop yet again

first_imgKraft Heinz profit higher on cost-cutting but sales drop yet againPosted By: News Deskon: August 04, 2017In: Business, Financial, ManufacturingPrintEmailKraft Heinz’s cost-cutting measures continued to deliver strong profit in the second quarter, but revenue fell for the third quarter in a row.Net sales were $6.7 billion, down 1.7% on the same period last year due to unfavourable currency impact and a 0.9% fall in organic net sales. Kraft Heinz has not reported a year-on-year increase in sales since the third quarter of last year, and this is now the third consecutive three-month period in which sales have fallen.The picture is bleakest in Canada and Europe, where sales fell 6.4% and 4.9% respectively. The US market returned sales 1.2% lower than the second quarter of last year, but still delivered 3.2% growth in pre-tax earnings.Despite losing sales in key economies, Kraft Heinz continued to perform strongly on profit. Operating income for the second quarter was $1.92 billion – up 17.5% from $1.64 billion last year.Since Kraft Foods merged with Heinz in 2015, the combined company has not delivered a quarter in which profit fell year-on-year. In fact, apart from nominal decline in the first quarter of 2017, Kraft Heinz has only reported a quarter-on-quarter drop in operating income once since it was formed – also in the third quarter of 2016.Kraft Heinz CEO Bernardo Hees said: “As expected, our second quarter results were sequentially better than our first quarter, and we expect this momentum to continue into the second half of the year. Our plan from the start has been to drive strong cost savings to fuel investments in people, capabilities and brands that can lead to sustainable, profitable growth. That’s what we see happening now, and expect to continue going forward.”Outside its established markets, Kraft Heinz sales rose 1.6% to $851 million. Organic sales in the so-called ‘rest-of-world’ segment increased 3% on the same period last year, with increased pricing offsetting negative currency impacts in various countries, particularly in Latin America.Strong growth in condiments and sauces was more than offset by a combination of significantly lower shipments in India, unfavourable holiday-related shipment phasing in Indonesia, as well as the impact of distributor network realignment in several markets.Product-by-product, the biggest winner was condiments and sauces, which was cited by Kraft Heinz as a driver of growth in both Europe and the US.In focus: condiments and saucesOne of the quarter’s biggest winners in category terms was condiments and sauces, which Kraft Heinz said helped alleviate decline in both the US and Europe. They play an important role in Kraft Heinz’s business and the next few quarters could prove to be a test of character for Heinz products, amid increasing competition from rival companies. In July, McCormick swooped for Reckitt Benckiser’s food arm in a $4.2 billion deal. McCormick said the addition of condiment brands like French’s mustard and Frank’s RedHot sauce would help it improve its performance in foodservice, in particular. Unilever paid $140 million for US condiment maker Sir Kensington’s in April, which will put it in direct contention with Kraft Heinz on the ketchup battlefront. It is also ramping up activity within its Hellmann’s brand, including the launch of a range of ketchups, which could be a more mainstream challenge to Heinz’s dominance. Heinz ketchup still holds sway for consumer loyalty, but new moves in the condiments category will be an unwelcome affront at a time when Unilever is growing and Kraft Heinz is not.The company is continuing to focus on margins, but volume reductions in established markets – a familiar scenario across the packaged food industry – has cast doubts on its ability to deliver sales growth.It attempted an audacious takeover of Unilever and is known to be interested either in bidding again for Unilever or – more likely – finding an alternative target. It has been linked with the likes of Mondelēz and Colgate-Palmolive, with CEO Bernardo Hees defending the company’s strategy by saying that acquisitions are part of Kraft Heinz’s corporate culture.Share with your network: Tags: CanadaEuropeKraft HeinzUnileverUSlast_img read more

Qualvis creates compostable packaging for chocolate brand

first_imgQualvis creates compostable packaging for chocolate brandPosted By: Jules Scullyon: May 28, 2019In: Confectionery, Food, Industries, Packaging, SnacksPrintEmailPackaging manufacturer Qualvis has produced a range of fully compostable and recyclable packaging for vegan chocolate maker Conscious Chocolate.UK-based Conscious Chocolate required new branding across its portfolio, which includes a range of organic bars with flavours such as orange and tangerine, and goji and coconut.Qualvis said that following a surge in demand for vegan chocolate, together with increased consumer pressure for compostable, fully recyclable, plant-based packaging, now is “a crucial time for Conscious to draw in a wider customer base with a brand update”.Richard Pacey, sales director at Qualvis, said: “We advised printing on the textured surface outermost to give a tactile effect, but with a double coating of a gloss water-based varnish it still had the textured effect but ensured the pack had a real lift on the range of vibrant colours.“We printed both the front and reverse of the packaging with Corona vegetable-based inks. These inks are full biodegradable and in line with the sustainable brief we were given.”He added: “The structural design features an innovative glued re-closure system, with a user-friendly tear perforation, allowing consumers to easily reseal the pack.”Emma Jackman, founder and director of Conscious Chocolate, said: “Qualvis made our dreams a reality. We developed a very close working relationship with them, which gave us confidence and trust in what they were able to achieve.“It took over a year to make this all happen, from designing the packs, through to choosing the material and finish. It is no easy feat to produce fully compostable and recyclable packaging, which still looks great and holds its integrity. The team went that extra mile to fulfil the brief. We were hugely impressed with their professionalism and dedication.“We love the finished product, it has exceeded all expectations. It perfectly reflects the brand we have worked so hard to produce.”Share with your network: Tags: chocolateConscious ChocolateQualvisUKlast_img read more

Keeping Indiana Green One Computer at a Time

first_imgEveryone is trying to be environmentally friendly these days.  “Green” options are everywhere, meaning people can choose to switch to energy saving light bulbs, print less paper at work, or take part in recycling efforts.  Here at INDATA, our green efforts come from the refurbished computer program.  The process is quite simple: Businesses, other non-profits, and even individuals donate their computers to INDATA and we give them out to Indiana citizens who have a disability at no charge!Image of A Recent Donated Computer ShipmentThe only requirements for donated computers are that it must be Windows XP- or Vista-compatible and at a minimum have a Pentium 4 processor.Once you donate your computer to INDATA, we take off all data and reinstall Windows as well as Microsoft Office.  So far we have distributed about 150 computers this year! That number has risen significantly from  35 in 2008.  However, supply does not meet demand.  We are constantly looking for donated computers as the waiting list continues to grow.The individuals that receive these computers could not be more grateful as the computer allows them to live more independently and achieve goals that would otherwise be out of reach.  Laptops are extremely useful, as many of these individuals are enrolled in school and need a portable computer.  Why recycle your computer for scrap when you could make a difference in an individual’s life? For more information, please contact Mike Garberg at this…TwitterFacebookPinterestLinkedInEmailPrint RelatedRolls-Royce hosts Laptop Drive for The INDATA Project at Easter Seals CrossroadsMarch 8, 2016In “Computers”The generosity of several Indiana businesses helps put computers into the hands of people with disabilities.December 27, 2012In “Services”Making Old Electronics New AgainApril 25, 2018In “Apps”last_img read more

Tech Tip Monday Humanware from ATIA Chicago 2010

first_imgTo view Closed Captioning, click on the “CC” in the lower right corner of the video.Having trouble viewing the video? Click here!Click here to visit our archived videos.Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedMonday Tech Tip: Book Sense XT and DSSeptember 5, 2011In “Easter Seals Crossroads”Monday Tech Tip: The Lomak KeyboardSeptember 26, 2011In “Easter Seals Crossroads”Monday Tech Tip: iPad, tablet and laptop accessoriesOctober 3, 2011In “Easter Seals Crossroads”last_img

Meet KMINA The Worlds First PainFree and Stylish Crutches

first_imgThe design, structure and function of crutches has remained relatively unchanged for almost 4,000 years. Plenty of advancements in medical technology have occurred over the millennia, but crutches have essentially stayed the same.It’s time for crutches to join the modern world. Introducing KMINA: The world’s first pain-free and stylish crutches.“We are sure they will help improve the patient’s quality of life.” – Marino Gomez Santos, Director of Hidelsa Orthopaedics “During the week that I’ve been with a KMINA crutch, I’ve felt so comfortable because it’s a lightweight crutch.” – CharoAccording to the Eunice Kennedy Shriver National Institute of Child Health and Human Development, 6.5 million people use a cane, walker or crutches to assist with their mobility. Almost seven million people in the United States are using outdated technology every day.Traditional crutches put pressure on the underarms, strain on the forearms and stress on the hands, causing pain for users both with and without disabilities or special needs. After many prototypes and tested on many users, KMINA crutches offer a comfortable, lightweight and affordable alternative.“I don’t feel the pain in my hands. I can tell that I use my legs less, around half than normal.” – Iñaki LunaKMINA crutches have two main features: tilted forearm support and a shock absorbing system. The tilted forearm support allows weight distribution between the hands and forearms. The shock absorbing system reduces pressure on every step.Other features of KMINA crutches:Neoprene fastening straps used to make the individual comfortable and safeForearm padding can be easily washed, exchanged and even personalizedThe handle rotates, allowing the user to open doors, use a cell phone and much moreThe length of the forearm support bar and the height of KMINA crutches are adjustable to maximize comfortA flexible and wide tip added to base of the crutch provides stability, comfort and safety“With these crutches I feel more comfortable and I can walk faster than with my crutches. They are very good crutches.” – IvanWith KMINA, you will never walk alone again. Right now, the team behind KMINA crutches hopes to hit the market in early 2017. But you can reserve them now! Learn more here: this…TwitterFacebookPinterest2LinkedInEmailPrint RelatedCreative Halloween CostumesOctober 23, 2012In “Easter Seals Crossroads”Step into the future with REX BionicsMay 28, 2015In “Mobility”Recycle Your Old Assistive TechnologyJanuary 13, 2010In “Equipment Reutilization”last_img read more

Box Maintains Aggressive Revenue Growth in Q1 Reveals Loyal Customers Continue to

first_img Aaron LevieAggressive Revenue GrowthBoxcloud content managementMarketing Technology NewsNews Previous ArticleMarTech Interview with Shafiq Rajani, Vice President, Mintel ComperemediaNext ArticleUS Podcast Ad Revenues Hit Historic $479 Million in 2018, an Increase of 53% over Prior Year, According to IAB & PwC Research Box, Inc., a leader in cloud content management, announced financial results for the first quarter of fiscal year 2020, which ended April 30, 2019.Box Reports Revenue of $163.0 Million for Fiscal First Quarter 2020, Up 16 Percent Year-Over-Year“In the first quarter, we drove record add-on product attach rates of more than 90% across our six-figure deals. Customers are increasingly adopting Box as a platform for secure content management, workflow, and collaboration,” said Aaron Levie, co-founder and CEO of Box. “While we are encouraged by the demand for these larger, more strategic deployments, these deals often have longer sales cycles, which is reflected in our updated guidance. Our go-to-market initiatives, in combination with our expanded product portfolio, will enable us to improve sales productivity and meet the demand for Cloud Content Management.”“We continued to drive operational efficiencies in the first quarter, with strong improvements in free cash flow and operating margin,” said Dylan Smith, co-founder and CFO of Box. “We remain focused on driving long-term growth as enterprises adopt more robust implementations of our expanded product portfolio. In Q1, 89% of our total recurring revenue base came from customers paying at least $5,000 annually. Of this base, more than half of our recurring revenue came from customers who have purchased at least one add-on product. We will continue to focus on opportunities to drive further operating margin improvement in the future, with a non-GAAP operating margin target of 6-7% in FY21.”Adoption of the New Lease Standard – ASC Topic 842Box adopted the new lease standard, Accounting Standards Codification Topic 842 (“ASC 842”), on a modified retrospective basis, effective February 1, 2019. Financial results for reporting periods in Box’s fiscal year ending January 31, 2020 are presented in compliance with the new lease standard. Historical financial results for reporting periods prior to fiscal year 2020 are presented in conformity with amounts previously disclosed under the prior lease standard, Accounting Standards Codification Topic 840 (“ASC 840”). The adoption of ASC 842 did not have a material effect on our condensed consolidated statements of operations and cash flows, however, did materially increase our assets and liabilities on the condensed consolidated balance sheet.Marketing Technology News: How to Solve Latin America’s E-Commerce ProblemFiscal First Quarter Financial HighlightsRevenue for the first quarter of fiscal year 2020 was $163.0 million, an increase of 16% from the first quarter of fiscal year 2019.Remaining performance obligations as of April 30, 2019 were $637.4 million, an increase of 16% from the first quarter of fiscal year 2019.Deferred revenue as of April 30, 2019 was $330.4 million, an increase of 15% from the first quarter of fiscal year 2019.Billings for the first quarter of fiscal year 2020 were $118.4 million, an increase of 1% from the first quarter of fiscal year 2019.GAAP operating loss in the first quarter of fiscal year 2020 was $35.4 million, or 22% of revenue. This compares to a GAAP operating loss of $35.9 million, or 26% of revenue, in the first quarter of fiscal year 2019.Non-GAAP operating loss in the first quarter of fiscal year 2020 was $3.0 million, or 2% of revenue. This compares to a non-GAAP operating loss of $9.2 million, or 7% of revenue, in the first quarter of fiscal year 2019.GAAP net loss per share, basic and diluted, in the first quarter of fiscal year 2020 was $0.25 on 145.3 million weighted average shares outstanding. This compares to a GAAP net loss per share of $0.26 in the first quarter of fiscal year 2019 on 138.5 million weighted average shares outstanding.Non-GAAP net loss per share, basic and diluted, in the first quarter of fiscal year 2020 was $0.03. This compares to a non-GAAP net loss per share of $0.07 in the first quarter of fiscal year 2019.Net cash provided by operating activities in the first quarter of fiscal year 2020 totaled $25.5 million. This compares to net cash provided by operating activities of $18.4 million in the first quarter of fiscal year 2019.Free cash flow in the first quarter of fiscal year 2020 was positive $13.4 million. This compares to positive $7.3 million in the first quarter of fiscal year 2019.For more information on the non-GAAP financial measures and key metrics discussed in this press release, please see the section titled, “About Non-GAAP Financial Measures and Other Key Metrics,” and the reconciliations of non-GAAP financial measures and certain key metrics to their nearest comparable GAAP financial measures at the end of this press release.Marketing Technology News: Nielsen Launches Global Measurement For YouTube Mobile AppBusiness Highlights since Last Earnings ReleaseDelivered wins and expansions with leading enterprises such as Blackboard, BT Group, ChargePoint, Dignity Health, Fanatics, and Rémy Cointreau Group.Announced an all new Box Relay, a powerful workflow engine, to simplify and accelerate business processes across any organization’s extended enterprise of employees, partners and customers.Launched new product integrations with best-of-breed partners, including Autodesk AutoCAD, Google Calendar and Microsoft Outlook, allowing customers to leverage Box as a unified, secure content hub across all of their applications.Launched Box KeySafe support for AWS KMS Customer Key Store, providing control and protection of dedicated hardware devices without requiring customers to manage hardware to secure their encryption keys.Launched enhancements to Box’s core security features with two-factor authentication for external users, enabling a frictionless experience for admins to setup powerful controls to add and verify external collaborators.Received a top score of 100 on the 2019 Human Rights Campaign Corporate Equality Index (CEI).Recognized as one of LinkedIn’s Top 50 Companies: Where the U.S. Wants to Work Now for 2019.Welcomed Peter Leav, former President and CEO of BMC Software, to Box’s Board of Directors, effective as of the end of Box’s upcoming Annual Meeting of Stockholders.OutlookQ2 FY20 Guidance: Revenue is expected to be in the range of $169 million to $170 million. GAAP and non-GAAP basic and diluted net loss per share are expected to be in the range of $0.29 to $0.28 and $0.02 to $0.01, respectively. Weighted average basic and diluted shares outstanding are expected to be approximately 147 million.Full Year FY20 Guidance: Revenue is expected to be in the range of $688 million to $692 million. GAAP basic and diluted net loss per share are expected to be in the range of $1.05 to $1.03. Non-GAAP basic and diluted net income per share are expected to be in the range of $0.00 to $0.02. The weighted average basic and diluted shares outstanding are expected to be approximately 148 million and 155 million, respectively.All forward-looking non-GAAP financial measures contained in this section titled “Outlook” exclude estimates for stock-based compensation expense, intangible assets amortization, and as applicable, certain legal settlement and related costs. Box has provided a reconciliation of GAAP to non-GAAP net income (loss) per share guidance at the end of this press release.Webcast and Conference Call InformationBox’s management team will host a conference call today beginning at 2:00 PM (PT) / 5:00 PM (ET) to discuss Box’s financial results, business highlights and future outlook. A live audio webcast of this call will be available through Box’s Investor Relations for a period of 90 days after the date of the call.The access details for the live conference call are:+ 1-833-231-7240 (U.S. and Canada), conference ID: 3887679+ 1-647-689-4084 (international), conference ID: 3887679A telephonic replay of the call will be available approximately two hours after the call and will run for one week. The replay can be accessed by dialing:+ 1-800-585-8367 (U.S. and Canada), conference ID: 3887679+ 1-416-621-4642 (international), conference ID: 3887679Box has used, and intends to continue to use, its Investor Relations, as well as certain Twitter accounts (@box, @levie and @boxincir), as a means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD. Information on or that can be accessed through Box’s Investor Relations website, these Twitter accounts, or that is contained in any website to which a hyperlink is provided herein is not part of this press release, and the inclusion of Box’s Investor Relations website address, these Twitter accounts, and any hyperlinks are only inactive textual references.This press release, the financial tables, as well as other supplemental information including the reconciliations of non-GAAP financial measures and certain key metrics to their nearest comparable GAAP financial measures, are also available on Box’s Investor Relations website. Box also provides investor information, including news and commentary about Box’s business and financial performance, Box’s filings with the Securities and Exchange Commission, notices of investor events and Box’s press and earnings releases, on Box’s Investor Relations website.Forward-Looking StatementsThis press release contains forward-looking statements that involve risks and uncertainties, including statements regarding Box’s expectations regarding the size of its market opportunity, expectations regarding its leadership position in the cloud content management market, the demand for its products, its ability to scale its business and drive operating efficiencies, its ability to achieve revenue targets, expectations regarding its ability to achieve profitability on a quarterly or ongoing basis, its expectations regarding free cash flow, its ability to continue to grow unrecognized revenue and remaining performance obligations, the timing of recent and planned product introductions and enhancements, the short- and long-term success, market adoption and retention, capabilities, and benefits of such product introductions and enhancements, and the success of strategic partnerships, as well as expectations regarding its revenue, gross margin, GAAP and non-GAAP net income (loss) per share, non-GAAP operating margins for future periods, the related components of GAAP and non-GAAP net income (loss) per share, and weighted average outstanding share count expectations for Box’s fiscal second quarter and full fiscal year 2020 in the section titled “Outlook” above. There are a significant number of factors that could cause actual results to differ materially from statements made in this press release, including: (1) adverse changes in general economic or market conditions; (2) delays or reductions in information technology spending; (3) factors related to Box’s highly competitive market, including but not limited to pricing pressures, industry consolidation, entry of new competitors and new applications and marketing initiatives by Box’s current or future competitors; (4) the development of the cloud content management market; (5) the risk that Box’s customers do not renew their subscriptions, expand their use of Box’s services, or adopt new products offered by Box on a timely basis, or at all; (6) Box’s ability to provide timely and successful enhancements, new features and modifications to its platform and services; (7) actual or perceived security vulnerabilities in Box’s services or any breaches of Box’s security controls; and (8) Box’s ability to realize the expected benefits of its third-party partnerships.Additional information on potential factors that could affect Box’s financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings Box makes with the Securities and Exchange Commission from time to time, including the Annual Report on Form 10-K filed for the fiscal year ended January 31, 2019. These documents are available on the SEC Filings section of Box’s Investor Relations. Box does not assume any obligation to update the forward-looking statements contained in this press release to reflect events that occur or circumstances that exist after the date on which they were made.Marketing Technology News: Miaozhen Systems Acquires RadioBuy to Deepen its Omni-Marketing Intelligence Strategy Box Maintains Aggressive Revenue Growth in Q1; Reveals Loyal Customers Continue to Drive Sales PRNewswireJune 4, 2019, 2:39 pmJune 4, 2019 last_img read more

E Commerce Growth How to Boost Your ECommerce Sales Without Reducing Prices

first_imgE- Commerce Growth: How to Boost Your E-Commerce Sales Without Reducing Prices Business WireJune 14, 2019, 11:27 pmJune 14, 2019 A/B testingInfiniti ResearchMarket IntelligenceMarketing TechnologyNewsUnique selling proposition Previous ArticleNew Research from Fresh Relevance Indicates Retailers Could Reduce Return Rates by Using More UGCNext ArticleAppOnboard Doubles Down on #NoCode Movement with Acquisition of Buildbox A well-known market intelligence company, Infiniti Research, has announced the completion of their recent free downloadable resource on how to boost your e-commerce business without reducing prices. In this article, experts at Infiniti research have discussed their take on how e-commerce companies can gain better conversions and achieve larger profit margins without necessarily reducing the prices of their products.Lengthy and complicated checkout procedures are reasons due to which customers tend to abandon their online shopping carts.ost businesses tend to believe that holding a sale is one of the best strategies to increase their e-commerce sales. Although a well-orchestrated sales strategy can make up for the slimmer margin by increasing the volume of products sold, the real question is whether there are other ways of achieving more sales without discounting prices.Using smart customer intelligence solutions, companies around the globe are revolutionizing the way they operate. We have created entirely new methods for engaging customers—illustrating the disruptive power unleashed by comprehensive customer intelligence models. Request a Free Brochure to know more.Marketing Technology News: Centro Releases Universal Pixel for Easy Creation and Management of First-Party AudiencesHow to Boost Your E-commerce Business Without Reducing PricesA/B testingThis is a direct method for e-commerce businesses to make more profits. A/B testing is an approach that can guarantee positive results if done rightly. A/B testing involves comparing two or more different versions of an app or a webpage against each other in order to determine which one performs better. E-commerce companies must target different sets of audiences for these versions of webpages and apps and analyze the engagement and conversion derived from each of them.Turn data into dollars with the right business intelligence solutions. Request a free proposal to know how Infiniti can help you!Simplify the checkout procedureIncomplete checkouts are common for most e-commerce sites. Lengthy and complicated checkout procedures are reasons due to which customers tend to abandon their online shopping carts. Applying conversion rate optimization principles in the checkout procedure can help. Other areas for improving conversion include enhancing the user experience design, launching a mobile-friendly site experience, and investing in other site updates.Marketing Technology News: InsightSquared Unveils New Revenue Intelligence Solutions to Drive Predictable Company Growth at Ramp 2019Highlight your USPUnique selling proposition (USP) defines how your business stands out from the crowd and also provides the customers with reasons to purchase your products compared to other similar products in the market. Therefore, it is vital for every business to identify and highlight their USP to its target audience. This is especially useful for products that are priced on the higher end. By highlighting the USP of the product, businesses can give the customers a sense of satisfaction in buying a premium product with unique qualities even though they are priced higher than their counterparts in the market.Create a sense of urgencyE-commerce shoppers generally undertake considerable research before making a purchase decision. So, companies must give them plenty of information and a reason to buy from them. Some of the creative ways to do this include exclusive limited-time bundles, showing remaining stock left, include a gift with purchase during a specific period, and appealing to shipping deadlines (especially around the holidays). When prospects are given a good reason to complete the transaction while they’re on the website, the sales will increase.Marketing Technology News: Xactly Unveils AI-powered Solution to Deliver Real-Time Data-Driven Insights for Saleslast_img read more

RetailMeNots Primer for Savings The 2019 Guide to Prime Day and Back

first_imgRetailMeNot predicts that more than 250 retailers will participate in Prime Day-related promotions in 2019, a 30% year-over-year growthPrime Day marks the kickoff to the back-to-school shopping season, and RetailMeNot data indicates shoppers are hunting for the best deals earlier than ever. Now in its anticipated fifth year, Prime Day has morphed into something bigger than just a big sales day for Amazon: It has become a new holiday for the retail industry with deals and offers from several hundred retailers who are also looking to increase sales.Marketing Technology News: Haoqipei Secures US $60 Million in Series D Funding to Further Accelerate Growth of its Online B2B Auto Parts MarketplacePrimed for DealsThe Prime Day time period is an opportunity for all retailers. In fact, 84% of retailers say the week surrounding Prime Day is the most important time for driving online sales during the entire back-to-school shopping season. These retailers are smart in trying to gain market share, because the data says:64% of parents will be shopping on Prime Day in 2019.Parents plan to spend $162 on Amazon Prime Day, doing an average of 35% of their total back-to-school shopping through Amazon.Additionally, RetailMeNot data reveals the number of Prime Day-related offers rose 45% in 2018, and predicts more than 250 retailers will offer deals on Prime Day or through the extended Prime week. Consumers have caught on to the savings available across retailers, and surveyed parents plan to shop at an average of 11 retailers during the Prime Day time period.“With the back-to-school shopping season starting with Prime Day, all retailers have an opportunity to capture early sales by participating in Prime-related promotions,” said Michelle Skupin, senior director marketing and communications, RetailMeNot. “Over the last few years, RetailMeNot data has shown an increase across the board in participating retailers, and consumers are ready to take advantage of the deals.”Marketing Technology News: Zeno Media and ADORA Cooperate on Strategic Marketing and Mobile App Content for Diaspora ListenersRetailers Prep for the Long HaulPrime Day has lengthened the back-to-school shopping season, and RetailMeNot data indicates peak shopping days across the three-month period will fall on Prime Day (#No. 1), the first weekend of August (#No. 2) and Labor Day weekend (#No. 3).Just over 3 in 5 (63%) parents will start their back-to-school shopping in July or earlier, and they plan to spend an average of $507 during the season, up from $465 in 2018. Additionally, half of parents (51%) report shopping for themselves while picking up back-to-school items.Retailers are responding accordingly:74% of retailers say they will invest more money in their back-to-school marketing in 2019.78% say their company will offer more discounts for back-to-school shoppers this year.In August, consumers are likely to spend 20% more in stores compared to the rest of the year, according to RetailMeNot data. In-store shoppers are best reached through mobile deals, as 73% of shoppers search for items to purchase on their mobile device.“Given the long season, retailers will need to prioritize their marketing spend and discounting activities across the three months to meet consumers where they are in the shopping journey. RetailMeNot data shows that pulsing promotions in accordance with peak shopping times will result in increased sales for retailers,” said Skupin.In fact, 69% of back-to-school shoppers say price is the biggest determining factor in the items they buy during back-to-school season.Marketing Technology News: Adaptive Ad Systems Completes Installation of New Ad-Insertion Equipment on National Cable TV Systems Adds 40,000 Additional Subscribers RetailMeNot’s Primer for Savings: The 2019 Guide to Prime Day and Back to School PRNewswireJune 26, 2019, 7:54 pmJune 26, 2019 Marketing Technology NewsMichelle SkupinNewsRetailMeNot Previous ArticleShuttlerock Wins Facebook Storyteller Award at CannesNext ArticleQualcomm and ZTE to Advance 5G Cloud Gaming on Live Networkslast_img read more

Nearly Half of Users of Ad Blockers Will Avoid Websites that Target

first_imgNearly Half of Users of Ad Blockers Will Avoid Websites that Target Them With Ads, Creating Challenges for Advertisers MTS Staff Writer5 days agoJuly 18, 2019 Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly Targeted Ads Could Negatively Impact Businesses’ Potential to Engage with AD-Fatigued Consumers, Though.Nearly half of users of ad blockers (45%) say they would avoid a company’s website if that company targeted them with ads, according to a new survey report from portfolio website Visual Objects.Businesses argue that personalization makes ads more useful for potential customers, but this data shows that ad-fatigued users disagree.To avoid alienating these users, businesses must ensure ads that rely on user data do not reveal personal information, such as age, marital status, or schooling.Users of ad blockers feel strongly about how their personal data is collected for advertising. Almost two-thirds of people who use ad blockers (63%) say data collection in online advertising is an invasion of privacy.Visual Objects surveyed 500 people who use ad blocking browser extensions to learn how ad-fatigued users feel about data collection and online privacy in advertising.Marketing Technology News: Fastbase New 3.0 Extension to Google Analytics Boosts Lead Generation to a New High Level for B2B companiesBaby Boomers Most Uncomfortable With Data Collection in AdvertisingThough most ad-blocker users feel that data collection is invasive, baby boomers are the generation most averse to highly targeted advertising. Almost three-quarters of baby boomers (72%) say that data collection from ads feels like an invasion of privacy.By contrast, 58% of millennials and 64% of Generation X respondents feel that data collection invades their privacy online.“I think younger people tend to be less threatened by data collection because it’s what they’ve known,” said Tim Smith, director of communications and media planning at IPNY. “They’ve grown up with data breaches and they’ve almost always been connected and online.”Smith also said that older internet users often have more to lose financially than younger users, making them more wary of data breaches.Businesses should build trust with users of all ages by allowing them to access the personal data businesses collect and remove it if they desire.Marketing Technology News: Vonage Awarded 2019 CRM Excellence AwardGen-X Users Are Most Likely to Pay for Ad-Free BrowsingAs people increasingly demand more privacy online, some browsers, like Mozilla, have started offering options for users to go ad- and tracking-free for a price.The Visual Objects survey found that younger ad blocker users are more likely to pay for this type of browsing. Almost half of Generation X users (47%) and 41% of millennials are willing to pay to browse ad-free, compared to only 29% of baby boomers.“It’s helpful to have an alternative option that allows people not to have ads when they’ve become a premium subscriber,” said Kyle Deming, founder at Chicago web services firm Wojo Design.Offering an ad-free alternative for a small fee could help businesses build trust with users who feel strongly about invasive advertising and data collection, according to the survey.Marketing Technology News: Bpm’online named a Leader in 2019 Gartner Magic Quadrant for Sales Force Automation ad-fatiguedMarketing Technology NewsNewsOnline AdvertisingpersonalizationVisual Objects Previous ArticleWill On-Demand AI Solutions Design Cloud for Data ScientistsNext’s Voice Device Integration Sets the Pace for Marketing Innovation by Being the First to Combine Google Home and Amazon Alexa With Direct Maillast_img read more

ET Deals TCL 4K HDR 49Inch TV 299 Dell Core i5 1080p

first_img We Now Understand Why Sean Connery Has Disappeared By Michael Sexton on July 22, 2019 at 4:40 pm The Sad Situation That Hayden Panettiere Is Living In Today The Transformation of Daisy Ridley Is Turning Heads As July comes to a close retailers are starting to offer excellent deals on laptops and desktop computers as we approach the back to school season. Today there are several excellent deals on these systems, as well as a strong deal on a 49-inch 4K TV.TCL 49S517 4K HDR Roku Smart 49-Inch TV ($299.99)TCL’s S517-series of TVs feature localized dimming technology that reduces light bleeding and gives you an improved image with deeper blacks. This model also sports a 4K display panel and support for HDR for improved color, and right now you can get it from Walmart marked down from $599.99 to $299.99.Dell Vostro 14 5481 Intel Core i5-8265U 1080p IPS 14-Inch Laptop w/ AMD Radeon 530, 8GB DDR4 RAM and 256GB NVMe SSD ($699.00) Dell designed this system with a built-in fingerprint sensor to help keep your system safe from unapproved users. The notebook also has a capable Core i5 processor and an 1080p IPS display. It also has a low-end AMD Radeon 530 graphics processor that can run some games with low settings. Currently, it’s marked down from Dell from $1,418.57 to $699.00.Overpowered DTW3 Intel Core i7-8700 Gaming Desktop w/ Nvidia GeForce GTX 1080 Ti, 32GB DDR4 RAM, 512GB SSD and 2TB HDD ($1,499.00)Marked down from $2,099.00 to $1,499.00 at Walmart, this desktop offers exceptional power and performance relative to its price point. The system is known to have problems with insufficient ventilation and you may want to move the parts to a new case or install some additional case fans, but for what you get for the price few systems can match this one.Acer Predator Helios 500 AMD Ryzen 7 2700 17.3-Inch 144Hz 1080p Gaming Laptop w/ AMD Radeon RX Vega 56, 16GB DDR4 RAM and 256GB NVMe SSD ($1,299.00)This gaming laptop was built using desktop components and has exceptional processing power and performance as a result. It also features a fast 144Hz 17.3-Inch 1080p display, but don’t expect it to last long on battery. Right now the system is marked down from $1,879.12 to $1,299.00 from Amazon.Logitech Z313 Speaker System ($27.72) This affordable speaker system is marked down from Amazon from $49.99 to $27.72 and includes a 15W subwoofer that can produce deep bass notes that you can feel as well as hear. The two included satellite speakers each have a 5W power rating and will provide a clear audio experience.Audible 1-Year Gold Membership + $20 Amazon Credit ($119.50)If you’ve never tried Audible, then you may not know that it’s a popular audiobook service created by Amazon. Some people like myself use Audible on and off throughout the day to enjoy listening to books while also getting other important tasks done such as cleaning or driving in the car. Amazon is offering Prime members a year of Audible service marked down from $149.99 to $119.50, and a $20 Amazon credit is included in the deal. Also, as an Audible member, you will get discounts on books and credit each month that can be redeemed towards your choice of virtually any book on Audible.Note: Terms and conditions apply. See the relevant retail sites for more information. For more great deals, go to our partners at Gamora’s Fate Is Finally Revealed After Tony’s Snap in ‘Endgame’ 1 Comment ET Deals: TCL 4K HDR 49-Inch TV $299, Dell Core i5 1080p IPS Laptop $699, Overpowered GTX 1080 Ti Desktop $1,499 10 Scientifically Proven Side Effects of Growing a Beard Extremetech may earn affiliate commissions from the shopping links included on this page. To find out more, read our complete terms of use. You Might Also LikePowered By ZergNet You Have To Read This Before You See ‘Zombieland 2’ Fans Are Absolutely Furious About That ‘Rise Of Skywalker’ Rumor The Biggest Problems ‘Pokemon GO’ Still Has Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Tagged In et deals Post a Comment 1 Commentlast_img read more